If politics is America’s longest-running reality show, MAGA is currently its most recognizable brand. (Though Zohran is giving them a serious run for their money!) Whether you think it’s a movement, a cult, or just really committed merch, the fact remains: it works.

Not because of policy papers or nuanced debate – but because it nails the fundamentals of brand strategy.

It isn’t sophisticated. It’s effective. And in marketing, that’s the point.